This week Newsweek’s cover story promotes an exclusive ranking of “The Greenest Big Companies in America”. This is an important moment in time. In 2006, Vanity Fair was among a few high profile publications to introduce entire annual issues to the green movement and their readership was reported to have been the lowest of the yearly issues.
Fast forward three years and six months later, the introduction of Newsweek’s list marks an important moment in time. Joining the annually released lists of the Best 100 Companies to Work For (Fortune), the 100 Best Global Brands (BusinessWeek) and The Largest 500 Companies (Fortune), the (presumably) annual list represents a palpable and permanent shift in business ethics and operations. Transparency is a leading value of those engaged in the green movement but it is still interesting to read that 70% of the companies participating voluntarily provided the data necessary to compile the list (otherwise utilizing publicly available information).
By Kelli Peterson
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Tags: Economics
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